HTML Email:  Measurable Impact Email Communications
Corporate leaders agree that email has become the primary means of communication with their customers and stakeholders. Email has revolutionized the opportunity for two-way communication with the public in a way that can provide measurable proof of its effectiveness. Inexpensive programs enable even the smallest organization to measure the impact of electronic communications. Examples of measurable statistics include:

• Opened read rates with targeted email lists.

• Click-through rates on special interest links within your email recorded by recipient email address.

The benefits of measurable results on email campaigns includes:

• Trend forecasting of program response.

• Cost recovery with rock solid statistical evaluation.

Many organizations report 30 to 60 percent increases in the effectiveness of their communications programs using specialized HTML email campaigns. Documented, measurable results on your communications objectives can be affordable and simple to achieve.

For more information or a one-time, free consultation, contact Robert Anthony today!